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Events at iFEEL
International Conference on Challenges of Rural Marketing in the 21st Century
10 November, 2012

International Conference on Challenges of Rural Marketing in the 21st Century – Micro Finance and Rural Management in November 2011 in Association with NABARD

The aim of this conference was to provide capacity-building opportunities to participants by strengthening their conceptual understanding of the evolving issues on the role of financial intermediaries for poverty reduction, and to involve the administrators, policy makers, NGO and the public concerned in the adoption of sound policies which would create economically stable & financially healthy India. As part of this aim the following issues were discussed and deliberated upon.

  • Micro finance
  • Managing the rural sector for a greater advantage in the present globalized area
  • To provide an update on the development in the rural market in India and appraise the participants about the emerging trends


Speakers included:

  • Ashok M V, Chief General Manager - NABARD
  • Pawan Bindal, Director - Dun & Bradstreet
  • NitinShete, CMD - Arms Advertising
  • P Kartikeyan, General Manager (Marketing) - RCF
  • Seshu Kumar, Business Head Rural Retail, ITC-Limited Agri Business Division
  • Ajay Desai, Chief Financial Inclusion Officer, Head of Inclusive and Social Banking (ISB), - Yes Bank